日本职业足球联赛市场营销研究

摘要

The domestic promotion of Japanese football and international marketing experience are closely related to each other, so as the domestic policy and national ambition. Attached to multiple roles and interests , Japan football does not passively yield to the globalization process. Instead, in terms of the rules, styles, organization mode and market opportunities, it has formed its own characteristics, with sharp contrast to most of European experience.%日本足球在国内的推广与国际营销经验、国内政策和国家的理想抱负是紧密交织在一起的。正是因为它的多重角色和利益，日本足球并不是被动地服从全球化进程，相反就游戏规则、踢球风格、组织模式和市场机会而言，它形成了自己的特点，大部分与欧洲的经历形成鲜明对比。