鄂西生态文化旅游圈茶资源开发利用的SWOT分析及对策

摘要

As the most important ecological, economic and cultural resources, tea resources around the Eco-cultural Tourism Circle in Western Hubei Province played an important role in accelerating tourism development, advancing rural economic development, increasing the farmer's income and promoting the construction of a harmonious society.The facing strength, weakness, opportunities and threats to the development and utilization of tea resources around the Eco-cultura1 Tourism Circle in Western Hubei were comprehensively analyzed with the method of SWOT analysis.To develop and utilize tea resources, three main countermeasures such as driving the tea resources development and utilization under the support of Eco-cultural Tourism, cultivating tea brand by integrating the resources advantage, promoting the development of tea industry with scientific and technological progress was put forward.%茶资源作为鄂西生态文化旅游圈最重要、最宝贵的生态、经济和文化资源,在加快旅游业发展、带动农村经济发展,增加农民收入、促进和谐社会建设中将发挥着巨大作用.采用SWOT分析方法.凭借大量数据对鄂西生态文化旅游圈茶资源开发与利用面临的优势、劣势、机遇和威胁进行了综合分析,提出了鄂西茶资源开发利用的对策,即依托生态旅游,带动茶资源开发;整合资源,培植优势茶品牌;依靠科技进步,促进茶产业发展.