农业城市旅游营销策略研究——以绥化市为例

摘要

Taking Suihua city as an example,the development advantages of agricultural city tourism were elaborated from the tourism resources,tourist advantage,tour form,traffic environment and tourism benefits.The main problems such as the inadequate infrastructure,inefficient attraction integration,and insufficient cooperation of research subjects in the development of agricultural tourism in Suihua city were pointed out.Accordingly strategies of strengthening the construction of infrastructure,implementing the reorganization of tourist resources and making reasonable cooperative mechanism for the development of agricultural city tourism in Suihua city were put forward.%以黑龙江省绥化市为例,从旅游资源、客源优势、旅游形势、交通环境和旅游效益方面阐述了农业城市发展旅游业的优势,指出绥化市发展农业旅游存在基础设施建设不足、景点整合度不高和开发主体合作缺乏等问题.对此提出了绥化市发展农业城市旅游需要加强基础设施建设、实行旅游资源重组、制订合理合作机制的策略.