武汉市国内旅游客源市场空间结构及其影响因素研究

摘要

基于2013年武汉市旅游市场调研数据，运用空间分析方法、相关性和回归分析方法对武汉市国内旅游客源市场空间结构及其影响因素进行探讨.研究结果表明：①武汉市国内旅游客源市场在空间分布上具有集中性高、客源吸引半径小、符合距离衰减规律的特征.②武汉市国内旅游客源市场已形成以武汉市为核心、依次向外拓展、梯度差异明显的三级圈层型空间结构，500 km和1100 km是界定三级圈层的两条地理空间分割线.③三级圈层的客源份额呈现7∶2∶1的比例分割形态，比例严重失衡.④通过相关性分析，空间距离和经济联系对来武汉旅游的旅游者数量具有明显的影响和作用，其中经济联系影响最大，且与旅游者数量呈正相关关系；空间距离影响较小，且与旅游者数量呈负相关关系；而客源地的人口规模和经济发展水平对其作用不明显.⑤通过回归分析，基于经济联系强度拟合了线性回归方程.最后，提出拓展武汉市国内旅游客源市场的建议.%Based on the data collected in Wuhan tourist market investigation in 2013,and applying spatial analysis method,correlation and regression analysis method,the paper tries to explore the spatial pattern of Wuhan’s domestic tourist origins as well as the influencing factors. The results show as follows. 1)The spatial distribution of Wuhan’s domestic tourist origins is characterized that the degree of concentration is high;the tourist attractive radius is short;and according with the law of distance decay. 2)Wuhan’s domestic tourist origins have formed a three⁃circled structure,with Wuhan City as the core. It decreases gradually outward,presenting obvious gradient difference,and 500 km and 1100 km are two important lines to divide the three circles. 3)The percentage of the tourists from the three circles is 7∶2∶1 and unreasonable. 4)By correlation and regression analysis,economic relation and distance between Wuhan and tourist origins have marked influence and effect on the number of tourists to Wuhan ,in which economic relation has bigger and positive influence and distance has smaller and negative influence on the number of tourists to Wuhan. The population and economic level haven’t obvious influence on the number of tourists to Wuhan. Finally,some suggestions to develop the Wuhan’s domestic tourist origins were put forward.