促进县域电子商务发展的政府支持模式及关键要素分析

摘要

From the perspective of government support, there are three kinds of patterns of county electronic commerce in China. This article summarizes these patterns and discusses the factors which affect the development of county electronic commerce. This paper argues that, at present, China’s county e-commerce is just in the key stage of scale-up development, innovation on cultivation of drive elements and the creation of environmental factors needs to be driven by the government. To be specific, Chinese government should further promote the development of county electronic commerce from four aspects, such as strengthening the construction of infrastructure, paying more attentions to market forces, innovating the government service mode and making the S&T envoy as an important driving factor of county electronic commerce.%从政府支持的角度看，我国县域电子商务发展主要有三种模式。本文总结了我国县域电子商务的发展模式，在此基础上对影响县域电子商务发展的因素进行了探讨。本文认为，当前我国县域电子商务整体处于规模化发展的关键阶段，从驱动要素的培育和环境要素的创造两个方面均需要政府部门进行创新，具体而言，应该从加强基础设施建设，重视市场力量，创新政府服务模式，将科技特派员作为县域电子商务重要驱动要素等方面进一步推动县域电子商务发展。