基于文化视角的广告设计创意研究

摘要

Creativity is the core of the advertisement design.From the cultural perspective to explore advertising design originality,it is one kind of distinctive culture phenomenon.It integrates the history by regional impact by the formation. of the culture of the environment. Outstanding distinctive national cultural connotation and profound social and cultural foundation,accurate emotion target location is advertising design originality three important elements.%创意是广告设计的核心。从文化的视角去探讨广告设计创意，它是一种独特的文化现象。它融入在由历史地域冲击所形成的文化环境之中。突出鲜明的民族文化内涵，深厚的社会文化基础，准确的情感目标定位是广告设计创意三个重要元素。