The flower industry is one of the four major industries of Yunnan Provinces economic development, the flower industry created income nearly 60 billion in 2010 for the flower farmer. It is essential to study the planting desire of flower farmer on new plant varieties, for new flower varieties which protected by new flower varieties protection system will bring about 60000 - 75000 yuan/hm3 additional income to flower farmer. On the base of the survey in main flower growing areas of Yunnan province, Jinning and Tonghai County, this paper analyzed the influencing factors of flower farmer planting desire such as the basic characteristics of the flower farmer, input and output, New Varieties protection system, by using the logistic regression analysis method. Countermeasures to improve the flower farmer planting desire on new flowers varieties have been put forward.%花卉产业是云南省经济发展的四大产业之一.2010年花卉产业为全省花农创收近60亿元.受植物新品种保护制度保护的花卉新品种种植将给花农带来60 000 ～75 000元/hm2的额外收入,研究花农花卉新品种种植意愿显得极为必要.藉此对云南省花卉主要种植区晋宁、通海县花农进行调查,采用二值Logistic回归分析方法,分析花农种植花卉新品种意愿的影响因素如花农基本特征、投放产出、对新品种保护制度认知程度、外部影响等,并提出了提高花农花卉新品种种植意愿的对策.
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