大学生创业是实施国家创新驱动发展战略的迫切需要，创业激情能有效提升大学生群体的创业意愿。本文从创业激情视角，结合情绪理论和认知理论，构建了创业激情、创业自我效能、创业风险感知和创业意愿各变量之间的关系模型。采用六省大学生的问卷调查数据，运用SPSS和AMOS软件对数据进行实证分析和检验，分析了创业激情对大学生创业意愿的促进机制。研究结果表明：创业激情能有效促进大学生创业意愿的形成，引导创业实践；创业自我效能、创业风险感知在创业激情与创业意愿之间存在部分中介效应。关于创业激情与创业意愿间关系的研究，目前多停留在理论研究阶段，本文首次以我国大学生为样本进行实证研究，探索和证明了创业激情对创业意愿的具体作用机制。本文的研究结果有助于探寻将创业激情转化为创业活动意愿的有效途径，制定激励大学生自主创业的政策措施，助推我国创新型经济发展。%The college students’ entrepreneurship is an urgent need as for the implementation of national innovation-driven development strategy,and entrepreneurial passion can effectively enhance the entrepreneurial intentions of college student groups. From a perspective of entrepreneurial passion, this paper constructs a model of the relationship among entrepreneurial passion,entrepreneurial self-efficacy,entrepreneurial risk perception and entrepreneurial intentions. Based on a questionnaire survey of college students in six provinces,it uses SPSS and AMOS software to empirically analyze the promotion role of entrepreneurial passion in college students’ entrepreneurial intentions. Results show that entrepreneurial passion can effectively promote the formation of college students’ entrepreneurial intentions,and guide the entrepreneurial practice. In addition,entrepreneurial self-efficacy and entrepreneurial risk perception play a partial mediating role in the relationship between entrepreneurial passion and entrepreneurial intentions. At present,there is only theoretical research about the relationship between entrepreneurial passion and entrepreneurial intentions. This paper uses the sample of college students in China in empirical research for the first time,to explore and prove the specific role of entrepreneurial passion in entrepreneurial intentions. The results help to explore an effective way of transforming entrepreneurial passion into the intentions of entrepreneurial activities, formulate the policy stimulating college students’ entrepreneurship and promote innovation-driven economic development.
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