中原经济区建设背景下南阳人文旅游资源整合开发研究

摘要

Nanyang has rich cultural tourism resources,which enjoys exceptional advantages for the development of cultural tourism economy.From the perspective of integration of resources,using a variety of methods as field research and documentary analysis,the development status and existing issues of Nanyang cultural tourism resources are studied and judged,and the workable development methods as well as the relevant countermeasures are put forward under the construction of the Central Plains Economic Zone.%南阳人文旅游资源赋存丰厚，发展人文旅游优势明显。以中原经济区建设为背景，基于资源整合视角，采用实地调研、文献分析等方法，对南阳人文旅游资源开发现状及存在问题进行研判，提出打造城市旅游形象，培养旅游者对南阳旅游品牌的忠诚度；重视游客体验，加强景区文化建设，打造精品旅游路线；拓宽资金获取来源，提高旅游专业化、产业化水平；创新旅游宣传理念、手段，加强区域内外联合等切实可行的整合开发路径和对策建议。