新媒体：开启文化艺术市场新纪元的驱动力

摘要

在传媒革命中，互联网及其衍生的各种新媒体形式不仅影响我们观看和体验世界的方式，改变我们的交流、沟通习惯，增加各种传播形式的社会、文化功能，还强烈冲击着以信息技术和知识经济为基础的文化艺术市场体系。新媒体不但为文化艺术产品提供了“融合性”展示新平台，为文化艺术品客户提供“互动性”消费新体验，还开拓了文化艺术市场的“个性化”新领域，从而成为创新驱动力，推动创意与内容产业不断扩展，为世界经济模式和文化艺术市场增添了新的维度和内容，在技术变革的同时，改变了文化产业的基本面貌，促使文化艺术市场的经济模式与营销价值链的转化与更新，开启了文化艺术市场的新纪元。%With the revolution of the media,Internet and a variety of new media forms derived from it not on-ly affect our ways of viewing and experiencing the world,change the habits we talk and communicate,in-crease various social and cultural functions of communication forms,but also have a strong impact on the culture and art market system which is based on the information technology and knowledge economy.New media provides a new integrated presentation platform for cultural and artistic products,the new interactive consumption experience for consumers of cultural and artistic products,and it opens new personalized areas for Culture and art market,thus becomes the driving force of innovation,promotes the expansion of creativity and content industry continually and adding new dimension and content to the world economy and culture and art market.Accompanyed with the technological revolution,the new media innovates and creates the basic profile of cultural industries,promotes the transformation and renewal of the economical mode and marketing value chain in culture and art market,and opens a new era of culture and art market.