试论龙虎山道教文化旅游产品的深度开发

摘要

Taoism culture is the backbone in the tourism development of Mount Dragon and Tiger. If Mount Dragon and Tiger wants to seize the new historical opportunity and create a new era, it must excavate Taoism cultural resources and deeply develop Taoism cultural tourism products. Currently, the scenic area has many problems in the development of cultural tourism products. Directed at these situations, Mount Dragon and Tiger must take the following measures to develop its Taoism cultural tourism products： integrating the resources in scenic area, formatting Taoism cultural tourism product system; excavating Taoism cultural connotation; constructing Taoism atmosphere; increasing propaganda, reproducing elegant demeanor of the birthplace of Taoism, strengthening talent construction, and increase service level of Taoism culture tourism.%道教文化是龙虎山发展旅游业的文化支柱。龙虎山要想抓住新的历史机遇，开创景区发展新纪元，必须挖掘道教文化资源，深度开发道教文化旅游产品。目前，景区在开发道教文化旅游产品上存在诸多问题。针对这些情况，龙虎山应采取如下措施深度开发道教文化旅游产品：有机整合景区资源、形成道教文化旅游产品体系；深挖道教文化内涵、营造浓厚的道教文化氛围；加大宣传力度、再现道教祖庭风采；加强人才队伍建设，提高道教文化旅游服务水准。