移动电子商务产业应用模式创新研究

摘要

As an important part of the informatization and modern service industry,a new mobile internet ecology based on communications and network technology is rapidly growing worldwide and is brewing a new round of business revolution. Mobile commerce has gradually become a new highlight and the main direction of the electronic commerce field in our country and has brought unprecedented new opportunities.Taking the application model of the Chinese mobile commerce as the main study object,this article comprehensively analyzes its industry chain,including its features,interest demands and cooperation win-win point,and their mutual relationships,and discusses the key issue of mobile e-commerce industry and puts forward with three new application models.%作为社会信息化与现代服务业的重要组成部分,一个以通信、网络技术为基础的＂移动互联新生态＂正在世界范围内迅速成长,并酝酿着新一轮的商务革命,移动商务正逐步成为我国电子商务领域的新亮点和主要方向,带来了前所未有的发展新机遇。本文以移动电子商务应用模式为研究对象,系统地分析了移动商务产业链主体特点、利益诉求、合作共赢点及其相互之间的关系,探讨了移动电子商务产业发展的关键命题,提出了三种移动电子商务应用新模式。