微型企业非技术创新提升核心竞争力的策略

摘要

Micro - enterprises have less capital and small operation scale, and difficulties for them to implement technological innovation, even impossibilities. Therefore, the forging of micro - enterprises core competitiveness mainly lies in non - technological innovation, i. e, management innovation, and marketing development innovation. This article mainly discussed the difficulties of microenterprises in technological innovation and the basic strategies for microenterprises to implement nontechnical innovation to promote their core competitiveness.%微型企业资金少、规模小，技术创新难度大，甚至不可能开展技术创新。因此，微型企业核心竞争力的培养主要在于非技术创新，即在管理、市场开发方面创新，以增强自身的核心竞争力。本文主要探讨了微型企业进行技术创新存在的困难，论述了微型企业在非技术方面进行创新以提升自身核心竞争力的策略。