旅游纪念品发展策略探析

摘要

旅游纪念品是旅游产品的构成要素之一,对于促进旅游业的发展具有较大作用。它不仅具有较高的经济价值,也具有较好的社会文化价值,对于增加目的地旅游收入和保护、弘扬当地文化传统具有重要作用。同时,随着国内旅游业面临着日益激烈的国际竞争压力,旅游纪念品在竞争中具有较大优势,其发展潜力和发展前途正被日益看重。本文从旅游纪念品概念入手,分析其发展现状及存在的问题,提出旅游纪念品发展策略。%Tourism souvenirs are one of the tourism products elements,and play a bigger role in promoting the development of the tourism industry.It has not only high economic value,but also good social and cultural value,and plays an important role in increasing tourism revenue and protecting and carrying forward the local traditional culture.Meanwhile,with domestic tourism industry facing the increasingly fierce international competition,tourism souvenirs have large r advantage,and its potential and bright future is being increasingly valued.S tarting with the definition of the concept,the paper analyzes the current situa tion and existing problems,and propose the development strategy for tourism sou venirs.