We tend to measure life by our memories.The most joyful or devestating1,exciting or stressful,interesting or hard fight for milestones from one to the next,stand out the most in our minds.These are the things we go out of our way to do,to plan for,to work for,to pay for.Advertising encourages us to fit as many“experiences”as we can cram into our lives.When the big moment arrives,we take photos on our smartphones,upload to social media,even journal or tell our friends and children about it.
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