瞬间视觉停留--浅谈电视广告艺术

摘要

众所周知，通过电视媒体进行广告的投放那是非常的昂贵的，所以为了能够更好的节省成本，所以在制作电视广告时就应该能吸引观众，在瞬间让观众停留观看，本文主要论述了电视广告让观众瞬间视觉停留的原则，方法和案例。%It is well known that through the television media advertising delivery that is very expensive, so in order to better able to save cost,so in the production of television advertising should can attract the audience, in a moment let the audience to stay to watch. This paper mainly discusses the TV advertising let the audience instantly vision to stay the principle, method and case.