In the new round of electricity market reform in China,power sales side market liberalization is one of the key contents,which encourages more participants to enter the electricity market and poses challenges to the electricity retailers' operations. How to adapt to the retailing side market and succeed in the fierce competition is the primary consideration for most electricity retailers. This paper analyzes the business model and development course of foreign electricity retailers, in order to give reference for the development of China's retailing side competition. Firstly, foreign electricity retailers management models are studied, including the purchase and sale of electricity, risk management, value-added services and interregional business, etc. On this basis, the typical innovative business models of typical foreign electricity retail companies are listed in specific stages of their development process. Finally, challenges are analyzed which the current domestic sales companies may face,and suggestions are proposed from experience of international electricity retailing.%售电市场放开是中国新一轮电力体制改革的重点内容,鼓励更多竞争主体参与售电市场是电改传递的信号,也为售电公司的经营带来了挑战,新进入市场的售电公司如何适应市场形势并选择合适的商业模式是其需首要考虑的问题.文章对国外售电公司的发展历程和经营模式进行分析,以期为中国售电侧竞争主体的发展提供借鉴.总结国外售电公司的经营模式,从购售电业务、风险管理、增值服务、跨区经营等方面进行分析.在此基础上,归纳国外典型售电公司在售电市场各个发展阶段中的创新性的商业模式,借鉴国外经验,分析目前国内售电公司在发展过程中可能面临的挑战,并总结国外经验对国内售电公司的发展启示.
展开▼
