基于SWOT理论的中小凹印制版公司战略研究

摘要

在分析中小凹印制版行业的发展现状、工艺特征、产品特点和市场特征的基础上，运用SWOT模型分析中小凹印制版公司优势、劣势、机会、威胁，提出适合中小凹印制版公司发展的战略。%Based on the analyses about China’s gravure plate-making industry of the development of the status quo ,process characteristics, product characteristics and market characteristics,This paper use SWOT model to analyse the strengths,weaknesses,opportunities and threats,and pust forward strategy for China’s small gravure plate-making industry.