浅析大数据对传媒产业经济的影响

摘要

At present,large data has been widely and deeply used in all walks of life.In the promotion of the advanced information technology,mass media also happen with great change.Combined with the application,large data of media industry in the economy of large data and media industry,can effectively promote the development of social economy.%目前，大数据已经广泛和深入地在各行各业中应用。在这种先进信息技术的推动下，传媒领域也发生着具大变革。研究传媒产业经济中大数据的应用、大数据与传媒产业的结合，能够有效地推动社会经济发展。