随着海南省旅游产业的迅猛发展,旅游纪念品市场的开发与监管对产业的良好运转具有十分重要的意义。因此,以海南省旅游纪念品星月菩提为例,分析了星月菩提的特点和目前星月菩提的市场现状,针对旅游纪念品星月菩提及其市场中存在的问题进行合理分析,并提出相应的对策建议。%With the rapid development of tourism industry in Hainan Province, tourism souvenir market development and regulation of industry good operation has very important significance. Therefore, to Hainan tourism souvenirs Bodhi as an example, analyzes the char-acteristics of Bodhi and currently Xingyue receptacle provided the market situation, in view of the problems of the existing tourist sou-venir Bodhi and market of rational analysis, and put forward the corresponding countermeasures and suggestions.
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