数据分析在电子商务中的应用研究

摘要

In our country,the e--commeroe industry is developing very rapidly, ut it is also appeared many problems in the process of development. As an e--commerce company,we should not only focus on products,market and marketing,but also pay more attention to the problems that some data reflects,and find the problems in these data to make corresponding solutions and development strategy.This paper combines the electronic commerce website of some actual examples to explain the significance of data analysis in the specific application of electronic commerce,hoping more enterprise real to value data analysis which wUI make electronic business enterprise better for customer relationship management,site rnanagement and optimizing the structure as well as to provide valuable information of potential for the e--commerce enterprise＇s strategic decision.%在我国，电子商务行业发展十分迅速，但在发展的过程中也出现了诸多问题。作为一个电子商务公司，我们既要关注产品、市场和营销，更需要关注一些数据所反映的问题，进而在这些数据里发现问题并制定出相应的解决方案和发展战略。本文将结合电子商务实例网站的一些实际数据指标来说明数据分析在电子商务中的具体应用及其重要意义，从而希望能促使更多企业真正去重视数据分析的工作，以帮助电子商务企业更好的进行客户关系管理，网站经营管理和结构优化以及为电子商务企业进行战略决策提供有价值的潜在信息。