As the core element of the brand,brand personality is closely related to the personality of tourists.Unique and distinctive brand personality has become an important means for tourism destinations to enhance their core competitiveness.Through text analysis,the content of the online review content of three coastal tourist destinations in Yalong Bay,Silver Beach,and Gulangyu Islet were analyzed.The brand personality of coastal tourist destinations was identified from the perspective of tourist perception,and the selected 3 coastal tourist destinations were identified by correspondence analysis.Comparative analysis on a case-by-case basis.The research results show that the brand personality of coastal tourism destinations perceived by tourists is mainly concentrated in the two dimensions of“elegance”and“benevolence”,but different coastal tourism destinations have their own distinct and unique brand personalities.On this basis,directional suggestions for the development of brand personality in coastal tourism destinations are given.
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机译:关于Damasus和Meletius的圣餐:法典Veronensis LX中的第四世纪宗教法式。由Lester L. Field,Jr. Pp编辑和翻译。 xii +304。(Studies and Texts,145.)多伦多:罗马宗中世纪研究所,2004年。isbn 0 88844 145 2. CAN $ 69.95。
机译:如何发展银行品牌形象-以专注于财富管理业务的远东国际商业银行为例 =The Study of the Development of Bank’s Brand Image- A Case Study of Far Eastern Int’l Bank Targeting on Wealth Management