Tourist destination and, generally, tourist activities not only represent an extraordinarily important economic factor, but also an instrument of knowledge and personal empowerment. Therefore, we can state that it is essential to ensure access to the tourism experience to all citizens, regardless of personal, social, economic conditions and any other nature which may limit the fruition of this asset. The role of tourism management is to develop effective strategic plan in order to guarantee a possible growth of a destination, without having a negative impact on the resources, either natural or civilian of the destination itself. Tourist destinations follow a life-cycle (evolution cycle) based on a price factor (a greater attractiveness of an area means a greater willingness to pay of the tourists) and a trend factor (related to the fame of the area and to the evolution of tourists’ tastes and habits). These factors mark the tourism in the contents and in the methods of production and consumption, related to the concepts of supply and demand, two dimensions that must be always connected with the principles of growth, accessibility and sustainability. This research paper aims to deepen the life-cycle approach of a tourist destination, underlining the option that the tourism management could offer to relaunch an area, however considering the principle of supportable growing.
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