Scrum—Agile programming—is getting more attention in Software Engineering practices. Many software projects began with small and were not certain about the requirements until projects have completed;this makes Scrum more appropriate than other development methodologies. This paper reintroduced Scrum from qualitative perspective by applying ethnography and in-depth interview to two different types of project teams to articulate what the success factors are for running Scrum framework. It clearly demonstrated how qualitative research could help in disclosing the essence of facts during the Scrum adaptation in depth. It also articulated how these successful factors mutually affect to one another from System Dynamics perspective and to give further recommendations to Scrum teams and those who tend to apply Scrum development methodology.
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