Research on the Problems and Governance of Live E-commerce Based on Blockchain Technology

摘要

With the advent of the digital age,new e-commerce formats emerge one after another.As a new mode of e-commerce,live e-commerce plays an important role in helping economic development and increasing social welfare.Based on the current research situation of live broadcast e-commerce,this paper analyzes the problems of irregular behavior and ineffective supervision in the operation of live broadcast e-commerce,and puts forward that the government should strengthen the legislation of live broadcast e-commerce and rationally use blockchain to provide technical support to the government and regulatory agencies,aiming at standardizing the behavior of live broadcast e-commerce and promoting the sound development of live broadcast e-commerce.