新中国成立初期标志设计艺术特征刍议*

摘要

The paper focuses on the artistic features of logo design in the early years of PRC from the perspectives of naming, modeling and color design and summaries the art characteristic for the logo design and image constitution in that period. It combines the special historical and cultural background in particular times and emphasizes the modern characteristics of both form and functions, refecting the integration of Chinese traditional aesthetics and practical values with the advancement of industry and commerce of modern China.%　　分析研究了新中国成立初期标志设计的艺术特征。从标志的命名、造型以及色彩应用等多个角度，深入挖掘新中国成立初期标志设计蕴含的艺术特征以及元素形象的构成。结合新中国成立初期特殊的历史文化背景，强调标志设计具有形式与功能的时代特征，并伴随着新中国工商业的逐步发展反映了中国传统文化的审美与实用价值的有机结合。