Analysis on Visual Effect of The Newspaper Advertisement During the Early Days of New China

摘要

Through the case study of advertisements in all the newspaper during the guide consumption. This paper makes a summary for the whole research and draws a conclusion. Newspaper advertisements at this time enhance the attention and memory function mainly by graphicsi text and typography design to reinforce visual effect of The newspaper ads. It has guiding significance for for Newspaper advertisements to stand out from the mass of advertisements and catch the attention, keep the Merchandise Information in people’s memory for long, stir up desire of consumer to purchase product and guide consumption.