企业设计师如果长期设计同一类产品，其设计的创意将会逐渐枯竭。针对此问题，提出了一种基于用户体验的产品创意设计方法。该方法由用户特点凝练、关键词条提取、用户分析和产品创意设计四个步骤所组成。以亚热带季风气候区的城市核心家庭为研究对象，邀请设计师应用本方法，得到了100个产品创意点。结果表明：应用本方法得到的产品创意具有数量多、更贴近用户需求的特点，并且本方法更适合于企业设计师。本方法无论对用户体验还是产品创意设计，都具有理论参考价值和实际应用价值。%The enterprise product designer’s inspiration will gradually fade if he designs products of same kind for a long term. To solve this problem, a product innovative method based on user experience (PIMUE) is proposed in the paper. PIMUE consists four procedures, namely, compacting user characteristics, extracting key words, analyzing user information and creating new product ideas. With Urban core families in subtropical region as the object of study, a invited designer created 100 product ideas by employing PIMUE, Compared with the traditional innovative methods, PIMUE ifts company designers better in product design. In addition, the product ideas based on PIMUE are larger in size and better to meet users’ requirement. According to these results, it is concluded that no matter in user experience or product innovation design, PIMUE is valuable in theory study and product design.
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