20世纪二三十年代广东的商品包装设计

摘要

In the 1920s and 1930s, with the establishment of stable business environment and policies, Guangdong national business and packaging industry thrived. Meanwhile, there was rapid development in commodity packaging design promoted by sales promotion and trading requirement. Under the constant impact of Western modernism, the commodity packaging design in Guangdong province has rapidly transformed from traditional art style to modern design standards and ifnally takes its own shape. It exhibited proper in shapes, concrete in patterns, Chinese and Western combined in fonts, solid color and symmetry graphics. The general style feature can be concluded by Chinese and Western combined. The paper unscrambles the art features of this period from multiple perspectives, including politics, economy, technology, culture and so on, thus to exploit the marks of the packaging style of this era, and to inspire the contemporary packaging design.%20世纪二三十年代，广东相对稳定的商业环境及政策推动了广东民族工商业的发展与民族包装工业的兴起，商品促销和贸易需求促进了商品包装设计的快速发展。在西方现代主义思潮的不断冲击下，广东的商品包装设计由传统美术风格很快过渡到了与现代设计接轨并初具雏形，具体表现为在造型上中规中矩，图案上以写实的具象图案为主，字体上中西结合，色彩上喜用纯色，版式上对称均衡，整体呈现华洋共处、中西结合的风格特征。从政治、经济、技术、文化等多角度解读这一时期广东的商品包装设计特征，从而挖掘出属于这个时代的包装印记，以期对当代包装设计有所启迪。