综艺节目版权引进与二次创新分析

摘要

Copyright importing has become a mature business model in China ,“Copinism” has made TV Station depend on importing television programs from overseas copyright .The second innovation has the advantage of backwardness to improving our trade deficit with the variety show .How to carry out the secondary innovation effectively after copyright im-porting is more important .This paper analyzed the present situation and some problems about the secondary innovation after copyright importing and proposed some proposals .%目前，版权引进已经成为我国广电单位成熟的经营模式，“拿来主义”让国内电视节目开始依赖引进海外版权。综艺节目版权二次创新具有后发优势，对改善我国综艺节目版权贸易逆差的作用不言而喻，如何有效地进行二次创新具有研究的必要。本文通过分析综艺节目版权二次创新现状及存在的问题，旨在提出针对综艺节目版权二次创新的建议。