Based on survey data from 334 farmers in 25 counties of Chongqing,this thesis analyzes empirically the influencing factors of farmers’participation in New Farmers’Insurance.The result of Probit regression demonstrates that(1)the degree of farmers’understanding of the New Farmers’Insurance is the most significant factor of their participation;(2)area of family plowland and distance to the city exert significant impact:the participation rate is higher when the area of plowland is larger;it is also higher when the village is farther from the city;(3)neighbors’insurance behaviors have important effects on farmers’decisions;(4)whether or not the farmer has joined other insurances has significant effects on his/her participation in New Farmers’Insurance.
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