Polymer rheology has a long research tradition and holds an important position in the scientific community.It is supposed to be a valuable subject to the vast polymer industry.This article points out the exciting developments that are transforming our understanding of the world of polymer rheology.We discuss not only the emerging challenges in the area but also how China might wish to seize the moment,pick up the trend and take advantage of the potential economic benefits to the huge petro-chemical industry of China.
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