新媒体与党群沟通渠道的拓展

摘要

The Party-mass communication channels, as indispensable tools to promote a sound Party -mass relationship, are critical to foster open dialogue between the Party and the Mass. Along with our economic and social transition and the rapid development of the new media, the defects of traditional Party - mass communication channels are appeared. New media, as channels of communications, is rising rapidly. This paper analyzes the advantages and disadvantages of the new media as the Party - mass communication channels, and discusses how to make the best use of the new media to expand the Party - mass communication channels.%党群沟通渠道是党群沟通中的重要要素，通畅的沟通渠道是推动党群关系良性运行不可或缺的手段和工具。随着我国经济社会转型和新媒体的迅速发展，传统的党群沟通渠道的弊端显现，而以新媒体为渠道的沟通则迅速兴起。本文分析了新媒体作为党群沟通渠道存在的优势和不足，并探讨了如何善用新媒体拓展党群沟通渠道。