[目的]分析互联网出版环境下学术期刊的扫描式视觉呈现的状况,为期刊改善视觉呈现效果、提升研究工作效率提供参考.[方法]分析当前学术期刊数字化视觉呈现的不足,从文献与电子设备显示的契合性、阅读舒适性和文献功能的丰富性等方面探讨适合互联网出版的视觉呈现对策.[结果]学术期刊的网络化出版应突出网络技术优势与电子设备特性,增强学术文献的便携性、流畅性、视觉舒适性和丰富性.[结论]未来学术成果视觉呈现将朝适合电子媒体渠道的显示设计、合理配置的适应性移动端设计以及呈现信息的复合化设计方面发展,以获得更好的传播效果,学术期刊也将更注重移动端阅读上精细化视觉设计.%[Purposes] This paper aims to analyze the status of scanning visual presentation of academic journals in the background of internet publishing,and provide references for the journals to improve the visual presentation and enhance the efficiency of research work.[Methods] We analyzed the shortcomings of digital visual presentation of current academic journals,and discussed the visual presentation strategies from the aspects of the conjunction of electrontic documents and devices,the comfort of reading,and the richness of document functions.[Findings] The publication of academic journals should emphasize the advantages of network technology and electronic equipment,and enhance the portability,fluency,visual comfort,and richness of academic documents.[Conclusions] The visual presentation of academic achievements will be developed toward the display design of electronic medium,the adaptive mobile terminal design,and the composite design of presenting information to obtain fine communication effect,and the academic journals will pay attention to mobile terminal reading on the fine visual design.
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