“互联网+”背景下传统出版与互联网出版的融合研究--“互联网+ 出版”发展趋势研究（一）

摘要

传统出版的困境并不意味着它的消亡，它将结合互联网出版的优势以双向融合的方式实现出版业的重构。在互联网技术的支持下，由线上到线下的大规模定制出版有着不可忽视的优势。同时，也实现了专业生产与大众生产的结合，公信力与生产力的结合。总之，互联网出版与传统出版已经呈现融合发展的趋势，“互联网+出版”才是出版行业的出路。%The dilemma of the traditional publishing does not mean its demise. It will combine the advantages of the Internet publishing in a two-way integration to achieve the reconstruction of the publishing industry. With the support of Internet technology, the mass customization publication, from on-line to off-line, has the advantage that can not be ignored. At the same time, it also realizes the combination of professional production and mass production, the combination of credibility and productivity. In a word, the Internet publishing and traditional publishing has shown a trend of the integration.“Internet + publication”is the way of publishing industry.