择医习惯与互联网医疗平台精准搜索的关联性研究

摘要

根据大众择医习惯问卷调查统计结果,分析了大众择医需求与目前医疗服务的差异.通过大众择医时的信息搜索方式、对医生个人信息的关注度以及影响择医各因素重要性程度等信息数据的相关性分析,提出了从创新平台信息搜索方式、规范不同信息类别权重设置条件、完善择医搜索结果推送推荐机制等实现互联网医疗平台内精准搜索的有效途径和方法.%The difference between doctor selection needs of the public and medical service at present was analyzed according to the questionnaire investigation of doctor selection habit of the public. The association between the focus on doctor personal information and the importance of different factors influencing doctor selection was analyzed ac-cording to the information searching methods used by the public when they selected their doctor. The effective pre-cision search approaches and methods on the Internet medical platform were proposed, including information searching methods on innovation platform, standardizing the weight of different kinds of information, and perfecting the pushing and recommending mechanisms for doctor selection searching results.