Managing the relationship among market opportunity,organizational identity and capability building appropriately is very important to the success of any enterprise.In order to explore the relationship among the three constructs and explain the recognition and exploitation of opportunity as well as capability building from the view of orgamzational identity,we take the EVA Precision Industrial Holdings Limited as the case by looking at its over 20 years long history.Moreover,this study proposes the dynamic balance relationship model among the three constructs.We find that:①Explicit organizational identity contributes to the recognition and exploitation of opportunity and promotes the enterprise to build capability to realize opportunity.②Successful experience of realizing market opportunity in the early period of its foundation is helpful to the transformation that organizational identity changes from being potential to being dominant;meanwhile,successful experience of realizing market opportunity firms organizational identity gradually.③Capability building is conductive to recognizing and exploiting market opportunity as well as reinforcing organizational identity.%以深圳亿和精密工业控股有限公司20多年的发展历史为研究素材,采用案例研究方法探索市场机会、组织认定与能力构建之间的关系,并从组织认定视角解释市场机会的识别和利用以及企业能力构建,进而构建市场机会、组织认定与能力构建之间的动态平衡关系模型.研究结果发现,明确的组织认定有助于企业识别和利用市场机会,并促使企业构建相应的能力以实现市场机会;企业创立初期利用市场机会的经历有助于其组织认定实现从潜在到显性的转变,同时成功实现市场机会的经历会逐步坚定企业的组织认定;能力构建有助于企业识别和利用市场机会,并强化企业的组织认定.
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