面向多维 KE 模型构建的产品特征解构方法

摘要

传统感性工学（kansei engineering ，KE）使用的形态学图表法（morphological charts ，MC）聚焦于形态“轮廓”变量以及各产品构件拆解，造成一维变量表达的研究结果在外观感性设计阶段价值微弱。以“造型特征”取代“产品构件”为解构原则，融入认知科学、形态学观点，丰富“外观层面”特征解析要素。除视觉认知的“外观层面”外，融入“使用交互”及“文化象征”层次，且提出一种多感官通道的多维度的特征解析步骤，更符合造型设计规律。结合空气净化器产品案例验证该方法的具体使用过程，确保KE模型更可靠。%In the light of the situation that former kansei engineering (KE) model tends to be one-dimensional variables in expression w hich causes low practical value ,this paper proposes to con-struct KE model with multi-dimensional variables in expression .Guided by cognition and mor-phology theory ,a product deconstruction method was proposed to obtain multi-dimensional de-sign elements .Taking morphological characteristics as a breakthrough point instead of product parts as extraction principle ,the feature deconstruction framework was proposed which induced by appearance ,operation and cultural symbol three levels .A morphological characteristics proce-dure of deconstruction was analyzed ,to validate the performance of the KE model ,by taking air cleaner as an example .