国际医疗旅游主要东道国战略定位比较分析

摘要

As the rapid development of medical tourism industry in the world, some successful medical tourism host countries are burgeoning. These countries have received strong support from governments and all of them have formulated clear national strategies. With a summary of the development of major host countries, this paper presents a comparison and analysis of their positioning strategies. The research findings are helpful to the current efforts to formulate the strategy of China's medical tourism industry.%随着医疗旅游业的快速发展，全球范围内已经涌现出几大医疗旅游主要东道国。研究发现，这些世界医疗旅游强国的医疗旅游产业都得到了政府的强力支持并具有明确的发展战略定位。本文梳理总结了医疗旅游主要东道国的发展概况，并对国际医疗旅游主要东道国的战略定位进行了比较分析，以期对正在发展中的中国医疗旅游产业战略定位提供有益借鉴。