• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>中国工商管理研究前沿：英文版 >Consumer heterogeneity and online vs. offline retail spatial competition
【24h】

Consumer heterogeneity and online vs. offline retail spatial competition

机译：消费者异质性以及在线与离线零售空间竞争

获取原文
获取原文并翻译 | 示例
       
页面导航
  • 著录项
  • 相关主题
机译：This paper develops a game-theoretic spatial model featuring consumer heterogeneity in online vs. offline retailers* spatial competition. We find that consumers1 browse-and-switch behavior intensifies the competition because both offline and online retailers'''' price and profit decline when the behavior occurs, but it is not necessarily a threat to offline retailers especially when the product relates more closely to experience. We consider six equilibrium seenarios for different combi nations of consumer behaviors when considering a hybrid retailer. The analysis taking consumer heterogeneity into consideration shows that the hybrid retailer operating both online and offline is not always the winner. Particularly, the business opportunity for the offline retailer lies in consumersz willingness to pay in store, and whether the retailer launches an online store depends on the type of products and services provided.

著录项

获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号