Analysis of China's sporting products industry based on the SCP framework

摘要

The SCP framework is a classical theory of industrial organization,which refers to the market structure,market conduct and market performance.This analysis is based on the SCP framework,choosing the current sporting products industry as object.Study found that China's sporting products industry's geographical layout has a"strong in South and East,weak in North and West"regional development trend,the proportion of abovedesignated enterprises is relatively low,rate of market concentration is not high,product homogenization remain quite serious.With high-speed technological progress and rapid scientific and technological updates,in the future,the sporting products industry will be reorganized according to the subdivision industries,getting rid of homogenization of competition and meeting the needs of consumers in smart wearable,health monitoring and other aspects.