Through using the method of literature, logical analysis and other methods to analyze the present supply side reforms of our country from the perspective of the sports industry scale, structure, employees and regional development, pointed out that our country sports industry to supply the lack of"quantity", "quality" in general is not high, unreasonable structure, imperfect system of inner plight. This paper puts forward the countermeasures for the sports industry supply side reforms:the promotion of institutional reform and institutional innovation; Improving the effective supply of the sports industry; Promoting the transformation and upgrading of the sports industry; The implementation of the sports industry development of "convergence", in order to alleviate the current our country sports industry facing the contradiction between supply and demand dislocation"", for economic development under the new normal and healthy development of sports industry to provide strong support and continuous power.%通过文献资料分析、逻辑分析等方法对我国体育产业供给现状的产业规模、结构、从业人员和区域发展进行分析,指出我国体育产业供给"量"不足,"质"总体不高,结构不合理,体系不健全的内在困境.据此提出体育产业供给改革的治理对策:推进体制改革和制度创新,提高体育产业的有效供给,促进体育产业转型升级,实施体育产业融合发展,以期缓解当前我国体育产业所面临供需错位的矛盾,为经济发展新常态下的体育产业健康发展提供有力支撑和持续动力.
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