红色文化产业品牌创新

摘要

There are rich red-culture resources in Jiangxi. To cultivate the brand of Jiangxi red-culture, we need to insist the combination of deep development and innovational development;we need to insist the combination of the lead of government and the main body of markect;we also need to insist on combining the red culture, ecological culture and humanistic culture;we need to stick to combining the popularity in tourist with the people’s benefit from the four principles. We must from the red culture brand design, the brand built, the brand promotion, the brand sublimation, and the brand protection, from these five aspects to finish the scientific path of Jiangxi red-culture brand cultivation.%我国有着丰富的红色文化资源，推进其品牌创新，对于践行社会主义核心价值观，实现区域协调发展有着重要的意义。本文以江西为例，探讨红色文化产业的品牌创新路径，认为要坚持深度开发与创新开发相结合；坚持政府主导和市场主体相结合；坚持红色文化与生态文化、人文文化相结合；坚持游客欢迎与百姓受益相结合，从品牌设计、品牌塑造、品牌推广、品牌升华、品牌保护五个方面，推进红色文化产业的品牌创新。