The Casual Effects of Service Quality, Brand Image, Customer Satisfaction on Customer Loyalty in the Leisure Resort Enterprise

Kun-Hsi Liao

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The Casual Effects of Service Quality, Brand Image, Customer Satisfaction on Customer Loyalty in the Leisure Resort Enterprise

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来源
《美中经济评论：英文版》 |2012年第5期|631-642|共12页
作者
Kun-Hsi Liao;
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作者单位

Taiwan Shoufu University;

Tainan;

Taiwan;

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原文格式 PDF
正文语种 chi
中图分类企业供销管理;生活与消费;
关键词
顾客满意; 休闲活动; 服务质量; 品牌形象; 顾客忠诚; 度假区; 企业; 模型验证;

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The Casual Effects of Service Quality, Brand Image, Customer Satisfaction on Customer Loyalty in the Leisure Resort Enterprise

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