互联网医疗是未来医疗健康服务业的必然趋势。不论从患者、医生还是医院角度看，医疗服务行业整体痛点极多。对患者来说，看病难、看病贵问题长时期得不到解决。对医院来说，医院运营面临着如何合理调配有限、优质的医疗服务资源。因此，北京大学国际医院依托互联网各个平台的特点及优势，包括微信企业服务号、支付宝服务窗、医院移动APP应用以及门户网站，优化信息沟通模式，医疗资源精准匹配，提升患者就诊体验。%The Internet heath care is an inevitable trend of medical service industry in the future. From the perspective of patients, doctors and hospital, the medical service industry has a lot of disadvantages. For patients, the problem of difficulty and high cost of getting medical service has not been solved for a long time. For hospitals, in the operation how to reasonably allocate limited high-quality medical service resources is a problem. Therefore, relying on characteristics and advantages of each platform on Internet, including WeChat enterprise service number, alipay service window, mobile APP application of hospital and web portals, Peking University International Hospital optimizes the mode of information communication, precisely matches medical resources and improves the patient experience.
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