我国陶瓷产业升级路径选择与建议

摘要

TThis paper analyzes the industrial value of Chinese ceramic industry, its status in the whole industrial value chain and its problems, explores the upgrading approaches for the industry, and provides two choices: upgrading the industry to the upstream of the global value chain by technological introduction and innovation; transforming its enterprises from OEM to ODM to OBM to bring the industry to the upstream of the value chain. Corresponding measures are then suggested on the levels of the enterprises, the government, and the industrial association.%选取陶瓷产业这个典型行业，首先对我国陶瓷产业价值链进行分析，分析其在价值链中的地位及面临的问题，进而提出我国陶瓷产业升级的路径选择，给出两条可供选择的路径：(1)通过技术投入与创新，向全球价值链上游的研发环节升级；(2)通过OEM--ODM--OBM的路径，向价值链上游的自主品牌环节升级，最后从企业、政府、行业协会三个层面出发，给出相应建议。