因瓷而立、以瓷而兴的景德镇拥有悠久的制瓷历史,占据了得天独厚的瓷土资源,形成了系统的陶瓷产业,其中艺术陶瓷是景德镇陶瓷的特色产业之一.从汉代至今,艺术陶瓷产业经历了兴盛与衰败,虽然机器规模化的生产模式对其造成了严重的冲击,但依然未埋没手工艺陶瓷的独特魅力.本文论述了景德镇艺术陶瓷产业的特征和发展问题,对其产业竞争力进行了一系列分析,就其如何能在竞争激烈的市场中求得生存与发展提出了合理的建议.%Jingdezhen, which was set up and flourished for porcelain production, has a long history of porcelain making. It has unique clay resources and forms a systematic ceramic industry, in which art ceramics is one of the most characteristic branches. From the Han Dynasty to the present, art ceramics experienced the process from prosperity to decline. Although the mass machine production has made a serious impact on it, it still shines with the unique charm of handicraft. This paper discusses the features and development of Jingdezhen art ceramics, analyses its industrial competitiveness, and puts forward some reasonable suggestions on how this branch can survive and develop in a competitive context.
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