Confronting Reality will change the way you think about and run your business, It is the first book that shows how to connect the big picture of the new era of business with the nitty-gritty of what to do about it. Through a completely new way to understand and use the business model as the primary tool for confronting reality-breakthrough that will become the management innovaticn of this decade you'll know sooner rather than later whether your fundamental business premise is under assault where your best opportunities lie .
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