为探索洱海流域农业面源污染微观治理机制,了解种植户的生产规模和他们的环保认知是否促进环境友好型农业技术的的推广应用,基于洱海流域上游397个水稻种植户的问卷调查数据,利用负二项回归模型,对农户采用环境友好型农业技术行为的影响因素进行分析.结果表明,规模经营和环保认知提升能显著促进农户采纳多种环境友好型农业技术.与种植规模相比,环保认知对环保型农业技术采用的影响较大.此外,农户改善生活环境的意愿也有助于采用农业技术.%To explore micro-management mechanism of agricultural non-point source pollution in Erhai Watershed and understand whether scaled farm and perception on environmental protection promoted farmers' willingness to adopt environment-friendly agricultural technology Using the survey data of 397 rice growers in the upper reaches of Erhai Watershed,the influence factors of rice growers' environment-friendly agricultural technology adoption behavior was determined by negative binomial regression It was concluded that:Firstly,the big scale farm and enhanced perception on environmental protection had significantly positive relation with farmers' willingness to adopt more environment-friendly agricultural technologies.Secondly,compared with farm size,perception on environmental protection posed greater influence on technology adoption.In addition,farmers' willingness to improve living environment also helped them to adopt more environment-friendly agricultural technologies.
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