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基于消费满意的商业诚信思考

     

摘要

当前,我国商品市场出现的一些混乱现象,让消费者在购买商品时顾虑重重,“问题门”层出不穷。其原因是企业缺乏诚信和社会责任所致。为让消费者买到安心、放心、称心的商品,应加强企业自律和舆论监督、强化行业监管、加大惩罚力度。企业要诚信经营,承担起对社会和消费者的责任,保护消费者的权益,实现消费满意。%In the current commodity market, some disorder arises, upsetting the consumem as they are purchasing. Scandals appear constantly due to the absence of business integrity and social responsibility. In order to offer safe and customer-satisfied products, efforts should be made to strengthen business selfdiscipline, industry regulation and penalty enforcement. Companies should operate honestly and be responsible to the society and customers, protecting consumer interests to achieve content consumption.

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